The study aimed to identify the effectiveness of a counseling program based on Neuro-Linguistic Programming (NLP) techniques in improving self-efficacy and social competence among students with average academic achievement at the Faculty of Education, Al-Aqsa University. The study sample consisted of (14) female students from the Faculty of Education, Al-Aqsa University, selected purposively according to the criterion of average academic achievement. The study employed a quasi-experimental design based on a one-group design with pre-test and post-test measurements, in addition to a follow-up measurement to track the sustainability of the program's effect. The researcher applied the Self-Efficacy and Social Competence Scale after verifying its validity and reliability indices, And The study revealed statistically significant differences at the significance level (α = 0.01) in the level of self-efficacy and social competence among average-achieving female students before and after the implementation of the program, in favor of the post-application, indicating the effectiveness of the counseling program in enhancing the self-efficacy and social competence levels among the sample members. Furthermore, the results showed no statistically significant differences at the same level (α = 0.01) in the level of self-efficacy and social competence between the post-application and the follow-up application, confirming the sustained effect of the program and its effectiveness in achieving its objectives over time and The study recommended the generalization of counseling programs based on NLP techniques to Palestinian university students, as they represent the optimal investment in mental and cognitive capabilities to build a balanced and integrated personality. Additionally, the study recommended conducting similar research on larger samples, different age groups, and more comprehensive experimental designs................. Keywords: ..................Counseling Program Effectiveness, Neuro-Linguistic Programming (NLP), Self-Efficacy, Social Competence, Average Academic Achievers, Al-Aqsa University.