مجلة دراسات الإنسان و المجتمع

This Study aims to reach some indicators of the competitiveness of some selected companies in the city of Misurata on their competitive ability, and to clarify the most important real reasons for the ability of small and medium enterprises and their arrangement according to importance to reach competitiveness in the local market, and the extent of participation of small and medium enterprises in employing the human element to reduce unemployment The descriptive analysis approach was used by analyzing data for the selected sample of institutions to extract the required indicators, as well as evaluating a questionnaires for consumers, producers, and traders, and using the SPSS program to analyze data to reach the objectives of the research, and this research reached a set of results, the most important of which are indicators to analyze the competitiveness of companies The study sample Al-Naseem and Shaima, the rate of development of the volume of production, the rate of development of the amount of sales, the rate of the ratio of sales to the amount of actual production, and the rate of development of the number of workers, the most important real reasons for the ability of small and medium enterprises and their arrangement in order of importance to reach competitiveness in the local market, that small and medium enterprises It has good competitiveness in the local market and has a role in employment Positive correlation with a statistical significance for small and medium enterprises between the employment of the human element in them and the good competitiveness in the local market, where the Pearson(correlation coefficient was (0.515(