مجلة دراسات الإنسان و المجتمع

This study aims to explore the impact of digital transformation technology on achieving sustainable competitive advantage in the Libyan banking sector. The field study was conducted at the Republic Bank branch in Sorman, and data was collected through questionnaires distributed to the bank's employees. The results showed that digital transformation technology has a significant impact on the competitive advantage of banks. It contributed to improving the quality of services provided to customers, enhancing flexibility and the ability to adapt to changes, improving performance and creating value, developing distribution channels, and segmenting the market more efficiently. The study also indicated a high level of agreement among the sample individuals regarding the importance of digital transformation technology in achieving sustainable competitive advantage for banks. The study concluded with a number of recommendations, including continuous investment in digital transformation technology, developing digital competencies for employees, improving the quality of services, enhancing flexibility, developing distribution channels, and effectively segmenting the market. The study emphasizes the importance of keeping up with technological developments in the banking sector, as digital transformation has become an urgent necessity to ensure the continuity of banks and enhance their competitive capacity in the market. Keywords: Digital transformation technology, Sustainable competitive advantage