This research aims to analyze the impact of artificial intelligence technologies on the digital customer experience in the Qatari banking sector, in light of the rapid shift towards digitalization and banks' reliance on smart solutions to enhance operational efficiency and achieve a sustainable competitive advantage. The study stems from the problem of a gap between the practical adoption of these technologies and a systematic academic understanding of their impact on customer experience, in addition to challenges related to trust, privacy, and regulatory legislation. The study adopted a quantitative approach, using a questionnaire as the primary data collection tool from a sample of (622) digital banking service users in Qatar. The data were analyzed using statistical methods such as correlation coefficient and multiple regression. The study focused on five key dimensions of artificial intelligence technologies: data analysis, chatbots, content recommendation, dynamic pricing, and customer understanding. The results showed a statistically significant positive impact of most AI dimensions on digital customer experience, with "customer understanding" having the most significant effect, followed by "content recommendation" and "data analytics," while "dynamic pricing" did not show a statistically significant impact. The results also indicated that these technologies explain approximately 52% of the variance in customer experience, reflecting the strength of the explanatory model used. The study concludes that investing in AI technologies, particularly those related to customer behavior analysis and service personalization, represents a strategic lever for improving customer experience and enhancing loyalty. However, it is essential to address the challenges related to digital trust and governance to ensure sustainable value creation.................. Keywords: ........................ chatbots, content recommendation, customer understanding, dynamic pricing, digital transformation.