This study aimed to examine the impact of digital transformation in the strategic planning and institutional performance in private universities in the Gaza Strip. The study adopted a descriptive-analytical approach and utilized a questionnaire as the primary data collection instrument. The study population consisted of employees working in private universities, including academic, administrative, and academic-administrative staff, with a total population of 700 employees. The final study sample comprised 365 respondents.The findings revealed that strategic analysis has a strong and direct positive relationship with institutional performance. Furthermore, digital transformation was found to play a significant mediating role by strengthening this relationship, thereby contributing to the enhancement of institutional performance. The results also indicated that leadership support has a moderate direct positive relationship with institutional performance in Palestinian private universities. In addition, digital transformation significantly mediates this relationship, reinforcing its impact on improving institutional performance. And Based on these findings, the study recommends strengthening the monitoring and evaluation of strategy implementation through an integrated control system. It also emphasizes the need to enhance the role of digital transformation in improving institutional performance by adopting advanced technological solutions that are fully aligned with strategic plans and organizational objectives. Keywords: Strategic Planning, Digital Transformation, Institutional Performance, Leadership Support, Private Universities, Gaza Strip.