مجلة دراسات الإنسان و المجتمع

The digital economy contributes to development through increased business opportunities and investment, and e-commerce contributes to the development of the private sector that increases production and expands business, and provides employment opportunities for local individuals and companies through participation in new markets , which removes barriers and crosses borders, facilitates trade, and completes transactions without burdening the costs of movement and travel. E-commerce also offers fair opportunities for all individuals using modern technology, enterprise development and profitability. This study aims to highlight the research problem of testing and evaluating factors affecting the decision to accept individuals to use electronic media when shopping and completing business transactions. Using the questionnaire for a number of 476 forms to collect data from Libyans' point of view on their desire to use the method of shopping using electronic media in the future. By analysing the data using descriptive methodology and statistics, this study tested the validity of hypotheses. The study provides a number of recommendations on the importance of factors influencing the acceptance of the method of e-commerce in the future, promoting creativity and innovation and developing the infrastructure of the digital economy in Libya