مجلة دراسات الإنسان و المجتمع

Tourism e-marketing has become extremely important, especially with the advanced growth in modern technology and the increasing use of the Internet, as it has become the most competitive field in the tourism marketing environment in the modern era, and therefore this research came to shed light on the concept of e-marketing for tourism, and the role it provides in supporting and developing Tourism, and clarifying the importance of using information and communication technology in the tourism sector, as it is no longer an option for those in charge of this sector, but rather an imperative imposed by the current economic conditions for the development and development of the tourism and hotel sector, as this study clarified the tools and requirements of effective electronic marketing, and what it can achieve For the organization a reduction in costs, an increase in profits, and a quality in the tourism services provided. This research also dealt with the topic of tourism marketing in Libya, during the period from 2006 to 2019, and concluded that Libya is still absent from the international tourism map, and that it has become necessary to move the wheel of economic development in general, and tourism development in particular, and eradicate the roots of all obstacles. Which stands in front of the development process, and work to find solutions that fit the current stage the country is going through, and then provide the appropriate climate for marketing tourism in Libya, and the research included a set of proposals and recommendations in this regard.