مجلة دراسات الإنسان و المجتمع

The problem of the study revolves around the level and extent of senior management's awareness of the importance of forecasting as a major factor in the success of insurance companies, especially health insurance, and the extent to which forecasting plays a role in the success of health insurance companies in achieving goals according to established criteria. In order to help him achieve the goals of the organization with the least risks, and the impact of internal and external variables in forecasting and decision-making, the study relies on several assumptions, the most important of which are: There is no relationship between the level of awareness of the administrators of the concept of prediction and the effect of forecasting in achieving the company's goals, relying on the analytical descriptive approach, through a framework. A theoretical definition of the variables of the study and a practical framework by choosing a random sample consisting of 40 items, 30 of which were retrieved and excluding 9, thus remaining 21 subjected to statistical analysis, and the study concluded with several results, including: Top management’s awareness of the importance of forecasting is a key factor in the success of organizations and a lack of understanding of the role that prediction plays in achieving goals According to drawn criteria, there are no qualified administrators (leaders) with the ability to predict what the organization will be like, train and train Elements that have the ability to predict through the collection of data and information, and the absence of incentives that have an important role in attracting efficient and predictable elements, and there is the influence of the internal and external environment, and the lack of an appropriate atmosphere, which affects the prediction negatively.