مجلة دراسات الإنسان و المجتمع

This study deals with the role of using SWOT analysis in the Strategic discusses- making process in public organizations. It is a field study on the General Electricity Company in the Western Distribution Directorate of Zawia City. The problem of the study was identified in the lack of ability of the senior management to carry out the strategic planning process according to modern scientific methods, and strategic perspective (SWOT analysis ) due to the lack of possibilities and the many obstacles imposed by external and internal environment variables. This study derives its importance from the importance of using the( SWOT analysis) and how to apply it as well as the amount of feasibility that can be achieved due to the proper application of it in public organizations of the state in general and the Western Distribution Directorate of General Electricity Company in particular, by providing high quality services that will lead to raising the level of services provided by the energy and electricity sector in the Libya Society. the researcher used the descriptive and quantitative analysis in the study of the phenomenon by using a questionnaire that was distributed among the research community from as the main tool for collecting the data. After subjected the data obtained to the statistical analysis to test the hypotheses that were formulated, a number of important results were reached.