المجلة الدولية للعلوم والتقنية

The research aims to analyze the extent to which social media influences the use of electronic payments, and its role in promoting e-commerce and increasing consumer confidence in digital transactions. In the digital age, platforms such as Facebook, Instagram, Twitter, and TikTok have become key tools in marketing and promoting products, leading to increased reliance on electronic payment systems as a primary means of online purchasing. The research focuses on several main axes, including marketing via social media, interaction between companies and consumers, and analysis of data extracted from social media. The study relies on an analytical approach based on statistical data and recent reports on e-commerce, and includes a review of previous literature that addresses the relationship between social media and digital payments.......... Keywords:.......Internet, e-commerce (EC), social media (SM), consumer trust.