International Science and Technology Journal

The emergence of online social networks worldwide has fostered a virtual space for people to interact and communicate. Individuals could share their experiences, knowledge, and opinions because online social networking provides features. They might affect people's behavior in terms of communication and purchasing. This study aimed to identify the impact of social networks on the decision-making process of purchasing Arab consumers. Individuals such as women and men in some Arab countries answered online questionnaires. The study selected a random sample containing (261) which (215) were valid for analysis. The results of this study, the analysis of variance showed that there were no differences between respondents' answers to the advantages of advertising on the Internet by relying on personal factors (age, gender, level of education, and marital status), which means that this result is not consistent with the second and third hypothesis. It is clear from the analysis of variance that there were no statistically significant differences in respondents' responses to the obstacles of advertising on the Internet based on different personal factors such as age, gender, level of education, and social status. These findings promote policymakers and relevant authorities to take actions for encouraging and developing web-advertising in Arab regions................... Keywords: ...............web-advertising, consumer behavior, Arab countries