Relying on financial measures alone is insufficient to assess organizational performance, prompting organizations to explore multiple methods for measuring performance. One such method is the balanced scorecard, which was developed to address contemporary challenges and the transformations required in the business environment, such as technological advancements, financial pressures, and the resulting changes in customer requirements resulting from globalization. The Balanced Scorecard aims to achieve strategic planning for the future activities of institutions and reach the desired vision through four levels (top management, sector level, department level, and section level). It also aims to set and achieve smart goals through the optimal use of available resources according to the surrounding conditions, after identifying external opportunities and risks and understanding the internal situation through strengths and weaknesses, partners' and customers' expectations, and what they aspire to achieve at the organizational and individual levels. The paper reviews the concept of the Balanced Scorecard, its objectives, components, and measurement methods, as well as explaining the design and elements of the scorecard.............. Keywords:..............Strategic Planning, Performance Measurement, Balanced Scorecard.